NILnomics Research

Free, data-driven analysis on the business of college athletics — delivered to your inbox. Primary-source financial data, original research, and no hot takes. Just the numbers, and what they actually mean.

Latest

The Economics of Auburn Athletics

Research on the state, history, and outlook for the Tigers

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Oct 14, 2026

The Attention Economy of College Football

Exploring the relationship between player reach and athletic department finances

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Oct 13, 2026

I keep learning more about Arkansas

A fascinating athletic department

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Oct 5, 2026

I take one more look at Arkansas

Lots of people are interested in the data

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Sep 28, 2026