NILnomics Research

Free, data-driven analysis on the business of college athletics — delivered to your inbox. Primary-source financial data, original research, and no hot takes. Just the numbers, and what they actually mean.

Latest

I take one more look at Arkansas

Lots of people are interested in the data

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Sep 28, 2026

Something is amiss at Arkansas. I dug in.

Nothing catches the eye like an empty SEC stadium

Greg Chick

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Sep 21, 2026

College Athletics Economics at 10,000 Feet. Visualized.

A quick review of the latest fiscal year 2025 data

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Sep 11, 2026

College Sports Wants Enforcement. Its Own Filings Suggest a Narrower Commitment

A new question in the FY25 NCAA financial reports measures the distance between supporting a regulator and supplying one

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Aug 25, 2026