NILnomics Research

Free, data-driven analysis on the business of college athletics — delivered to your inbox. Primary-source financial data, original research, and no hot takes. Just the numbers, and what they actually mean.

Latest

The 2025-26 Learfield Director's Cup Results. Visualized.

The scores are out. I focus on the finances that drive the standings.

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Jun 29, 2026

What Conferences Actually Keep: Member Distributions, Overhead, and the Intermediary Margin

Part II of The Conference Ledger — a four-part NILnomics series built entirely from IRS Form 990 filings.

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Jun 23, 2026

The Diamond Divide: Inside the Economics of College Baseball

Every June, Omaha becomes the center of the college sports universe. Eight teams, one title, and a lot of money fueling it all.

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Jun 16, 2026

The Media Rights Flywheel: How One Revenue Stream Came to Define Everything

Part one of The Conference Ledger — a four-part NILnomics series built entirely from IRS Form 990 filings.

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Jun 9, 2026