NILnomics Research

Free, data-driven analysis on the business of college athletics — delivered to your inbox. Primary-source financial data, original research, and no hot takes. Just the numbers, and what they actually mean.

Latest

NILnomics Does Journalism

I put on my investigative reporter hat and do shoe leather journalism

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Aug 19, 2026

The NIL Revenue Share Data No One Has Talked About.

This year's annual financial report had a new field explicitly related to NIL. Anyone look at that data?

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Aug 11, 2026

More Analytics on Attendance Data

Diving deeper on some data from FOIAball

Greg Chick

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Jul 31, 2026

The War Chests: Reserve Funds, Investment Income, and the New Anatomy of Conference Power

Part three of The Conference Ledger — a four-part NILnomics series built entirely from IRS Form 990 filings.

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Jul 21, 2026