Services
NILnomics brings PhD-level financial analysis and proprietary data infrastructure to clients navigating the business of modern college sports. Whether you're an agent, an athlete's family, or an athletic department — the financial picture is complex. The analysis doesn't have to be.
Client Type 01
NIL opportunity isn't distributed equally — and most athletes have no analytical framework for understanding what they should be worth, or where to look. I build the models.
NIL valuation modeling
Data-driven estimates of market value based on sport, position, school, conference, social following, and deal comp data.
Revenue path analysis
Side-by-side projections comparing college NIL earnings to professional contract trajectories — including the dual-sport decision framework.
Transfer portal financial analysis
Quantifying the financial implications of school, conference, and market changes on NIL opportunity and long-term earnings potential.
Education and strategy sessions
Plain-English briefings for athletes and families on how NIL economics actually work — deal structures, market dynamics, agent relationships.
Client Type 02
Benchmarking your program against peer institutions is harder than it should be. I've already built the infrastructure — IRS 990s, MFRS financials, FOIA records — and I know how to turn it into actionable intelligence.
Revenue and expense benchmarking
Where does your program stand relative to conference peers and national comparables? Identify gaps, outliers, and optimization opportunities.
Attendance and fan engagement analysis
Modeling the revenue impact of attendance trends and identifying the variables that drive ticket revenue and gameday economics.
Conference financial intelligence
Deep analysis of conference revenue distribution, media rights trends, and what conference realignment means for your bottom line — sourced from IRS Form 990 data.
Custom research and policy analysis
Commissioned research on specific financial or policy questions, delivered with full methodology documentation and data provenance.
Client Type 03
Journalists, think tanks, and conference offices sometimes need data they can’t easily obtain or analyze. NILnomics data is available for licensing and collaboration.
Data licensing
Access to NILnomics datasets — MFRS financial records, IRS 990 conference data, social media metrics — for reporting or academic research.
Commissioned analysis
Custom research reports on specific topics in college athletics finance, delivered with visualization-ready outputs.
Expert commentary and speaking
Media appearances, panel discussions, and keynote engagements on NIL economics, college athletics finance, and sports data infrastructure.
There are consultants in this space who played the game, and consultants who practiced law. I’m the one who built the datasets from scratch — and then wrote a dissertation about how to evaluate policy claims rigorously.
Proprietary data
7,000+ FOIA records, 681,000-row MFRS dataset, IRS 990s for all DI conferences going back to 2013.
Academic rigor
PhD in NCAA financial policy. Every analysis is methodologically defensible — not just a chart with a headline.
Practitioner experience
Years of production data analysis in Snowflake, R, and Power BI — the infrastructure exists, not just the idea.
Independent perspective
No conference affiliation. No agent relationships. Research driven by the data, not the client’s preferred conclusion.
Project
A defined research question, delivered as a full analysis with data, methodology, and visualizations.
Retainer
Regular access to NILnomics analysis and data as questions arise throughout the season or recruiting cycle.
License
Direct access to NILnomics datasets for your own analysis, reporting, or product development.
Every engagement starts with a brief call to understand your question. If NILnomics can help, I’ll tell you exactly how — and if it can’t, I’ll tell you that too.